BlueChip Holdings has launched a unique platform that allows world-renowned athletes to connect with their fans and build their own brands. As a part of the platform, celebrity athletes will release personal clothing collections. Based in New York City and London, BlueChip’s mission is to create a closer connection between athletes and their fans.
BlueChip will launch with athletes including former New York Giants wide receiver and Super Bowl champion Victor Cruz; Ashley Cole, the former Premier League left back, current Chelsea Academy coach and recently appointed England U21 assistant coach; former West Ham and England striker Carlton Cole; Mike Moustakas of Major League Baseball’s Cincinnati Reds; and UK soccer and boxing app Pitch Sport with their collaboration with British Touring Car Championship BTCC racing, the company said in a press release.
In addition to the athlete and partner clothing collections, BlueChip will also launch its own branded apparel line.
BlueChip offers a platform for both professional and collegiate athletes to build their own individual brand. With the recent rule change related to NCAA athletes and endorsements, BlueChip will allow student athletes to connect with their fans and peer groups. In addition to clothing collections, BlueChip will create an inspiring content series that features the athletes on the BlueChip.
“What we have built at BlueChip is a different way to connect directly with your most admired athletes and support them on their journey as they create their own brands,” said Steve J Roberts, co-founder and CEO of BlueChip. “We are storytellers through our content and apparel collections, and we are bringing together a unique community of the best athletes around the world to do it.”
Each athlete works hand-in-hand with BlueChip designers to curate the logo and brand that best embodies their own unique personality and upbringing.
Fibre2Fashion News Desk (KD)
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