Revolve Group, the next-generation American fashion retailer for Millennial and Generation Z consumers, has announced Revolve Gallery, an innovative, multi-room fashion experience to be held during New York Fashion Week (NYFW) on September 10 and 11. Revolve will create an immersive multi-brand exhibition featuring a real-time shopping component.
The Gallery will reimagine the ‘front row’ experience while engaging with consumers in a new and exciting way. Attendees can shop on site via the Revolve Gallery IRL pop-up shop presented by Afterpay, the exclusive payment partner, or via QR code. The products will also be available for immediate purchase on Revolve website, the company said in a media release.
The brands to be featured at the gallery include Afterpay, Bronx and Banco, Cotton Incorporated, Farai London, Lovers + Friends, LoveShackFancy, Ronny Kobo collection and more.
As the destination for emerging and established designers for the next generation consumer, Revolve brings its curated assortment to life, making its debut at NYFW with a visually-stunning, interactive and elevated experience with 13 specially selected designers. Set in a 17,000 square-foot space, each brand will have a designated room transformed to reflect the vision and inspiration for the brand’s collection designed exclusively for Revolve.
The museum-like exhibition will highlight each brand, and in true Revolve style, will immerse attendees in inspirational content, compel them to capture content at every turn, share on social media, and inspire them to shop.
“Our mission is to always offer the most premium product from brands we know our customers will love, with a shopping experience that inspires discovery. With the new Revolve Gallery concept, we’re offering our customers the opportunity to interact with our brands in an exciting, elevated setting that really brings that experience to life,” said Revolve co-founder and co-CEO Mike Karanikolas.
Revolve Gallery will host a private invite-only reception on September 9 for VIPs, influencers, and media, and will open to the public on September 10 and 11.
Fibre2Fashion News Desk (KD)
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