American lifestyle brand Inherent has announced a new driver’s capsule collection in partnership with the Estate of Steve McQueen represented by Greenlight, a global rights clearance and licensing company. Known as the ‘King of Cool’ for his effortlessly iconic style, McQueen is remembered for his acting, race car driving and philanthropy.
The first of its kind, the Steve McQueen by Inherent collaboration brings the household name’s care-free and collected essence back to life by honouring his quintessential fashion sense and unapologetic authenticity through updated designs on classic apparel and lifestyle accessories. All capsule collection products will be handmade to order, Inherent said in a media release.
“When I think of Steve McQueen, I think of the ‘King of Cool.’ Always stylish, with a bit of an edge to him. Steve is known for being a movie star, a race car driver, and much more. It is an incredible feeling to be able to design an officially licensed driver’s capsule with his name and legacy attached. I am overjoyed to bring this collection to the world and driving enthusiasts everywhere,” says Inherent founder Taylor Draper.
“We’re always looking for best-in-class partners, and Inherent’s vision, quality and authenticity makes them the perfect partner to capture the timeless, iconic style of Steve McQueen,” said Liz Van Denburg, director of merchandise licensing at Greenlight.
Steve McQueen by Inherent will show a sneak peek on October 2nd at the Boys Republic-hosted Steve McQueen Car & Motorcycle Show.
Fibre2Fashion News Desk (KD)
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